The Future of Comfort Food: Kraft Heinz and NotCo’s Revolutionary Plant-Based Mac & Cheese

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By Karmen
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Experience the culinary innovation of Kraft Heinz Not Company’s NotMac&Cheese, the first US plant-based version of KRAFT Mac & Cheese.

Two Bowls Of Mac And Cheese On A Marble Countertop

The Kraft Heinz Not Company has made history by introducing its latest culinary breakthrough, KRAFTยฎ NotMac&Cheese, which is the first plant-based version of KRAFT Mac & Cheese in the United States. This exciting launch is not just a new product but a reflection of a changing food industry that increasingly embraces plant-based alternatives.

The Rise of Plant-Based Eating

Over the past few years, the food industry has seen a notable transition towards plant-based diets, primarily due to the increasing awareness of the health benefits, environmental implications, and ethical issues surrounding animal-based products.

The Kraft Heinz Not Company, a collaboration between Kraft Heinz and TheNotCompany, Inc., is at the forefront of this revolution. Their mission is to create plant-based foods that cater to all without compromising on taste and texture, which have been the main hurdles in plant-based food acceptance.

KRAFT NotMac&Cheese: A Game-Changer

KRAFT NotMac&Cheese is set to redefine plant-based comfort food. Crafted to offer the creamy and comforting experience of traditional KRAFT Mac & Cheese, this vegan version promises to retain the beloved taste that has been a staple in American kitchens for over 85 years.

A remarkable aspect of this launch is the use of cutting-edge AI technology by NotCo, bringing a new level of sophistication to plant-based food production. NotCo’s AI platform analyzes plant-based ingredients at the molecular level, ensuring that the final product closely mimics the taste and texture of dairy-based mac & cheese.

The new vegan mac & cheese will be available in two flavors: Original and White Cheddar. Scheduled to roll out nationwide from now through early 2024, it aims to make plant-based options more accessible to a wider audience. This step is a significant move towards meeting the evolving dietary preferences and needs of consumers across the country.

Expanding Plant-Based Portfolio

KRAFT NotMac&Cheese joins a growing list of plant-based products from The Kraft Heinz Not Company, including KRAFT NotCheese Slices and NotMayo. This expansion aligns with Kraft Heinz’s commitment to diversify its offerings and tap into the rapidly growing plant-based market.

The Bigger Picture: Kraft Heinz’s Vision

Kraft Heinz, with a net sales figure of approximately $26 billion in 2022, is known for its iconic and emerging food and beverage brands.

The company’s vision, “Letโ€™s Make Life Delicious,” is not just a slogan but a commitment to driving transformation in the food industry. By focusing on consumers and emphasizing sustainable and ethical practices, Kraft Heinz is positioning itself as a leader in the global food market.

Looking forward, The Kraft Heinz Not Company plans to scale its plant-based offerings into several more categories and begin expanding internationally in 2024. This ambitious plan underscores the companyโ€™s dedication to being at the vanguard of the plant-based food revolution.


This launch is more than just a new product; it’s a testament to the evolving tastes and dietary preferences of consumers. KRAFT NotMac&Cheese represents not only a significant step for Kraft Heinz but also for the food industry as a whole, as it embraces innovation and sustainability to meet the changing needs of a global audience.


Karmen is a health and wellness enthusiast from Tartu, Estonia who loves to write about food and nutrition. She got her nutrition counseling certificate in 2016. Karmen shares her partner's passion for cooking and is always looking for ways to make recipes healthier (and meat-free). She's also interested in leading a natural lifestyle and is taking baby steps to a cleaner and more eco-friendly life.

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